WorshipOnline / LEGACY RAILS APPLICATION MODERNIZATION
A new interface. The Rails backend your business relies on
Rolled out a new interface gradually, retained the existing mobile API and kept the old interface available as a fallback.

THE EXISTING PRODUCT
Complete UI/UX overhaul without disrupting existing users
Successfully redesigned and migrated a Ruby on Rails application to a new front-end while maintaining zero downtime and preserving full functionality for existing mobile app users. The rollout used the existing Rails backend and preserved the mobile API.
Modernize an old Rails app while preserving the backend, mobile API, and existing service. A gradual interface rollout kept the old interface available while users moved to the new design.
THE BUSINESS CHALLENGE
A staged rollout with a fallback interface
We adopted the existing back-end for the new design and built a completely new front-end, seamlessly integrating it with the updated back-end architecture. We reported no downtime during the rollout. A gradual migration let users switch back to the old UI if issues appeared. Keeping both interfaces available reduced rollout risk; it did not eliminate it.
The existing Ruby on Rails application had an outdated user interface that was affecting user engagement and conversion rates, but a complete redesign posed significant risks to business continuity and existing mobile app functionality.
THE WORK WE DELIVERED
Improve the product. Keep the business moving
- 01
Introduce the new interface gradually
We implemented a sophisticated dual-interface system that allowed us to gradually migrate users to the new design while maintaining the old interface as a fallback option. The new front-end was built using modern technologies and seamlessly integrated with the existing Ruby on Rails back-end. We ensured that all existing API endpoints remained functional for the mobile app, preventing any disruption to mobile users.
- 02
Validate the transition with users
The migration strategy included comprehensive testing, user feedback collection, and real-time monitoring to ensure optimal performance. Users could easily switch between the old and new interfaces during the transition period, providing maximum flexibility and risk mitigation.

VALUE FOR THE BUSINESS
Ruby on Rails App Redesign: the results
WideFix reported no downtime during the staged interface rollout, with the existing mobile API retained. The original engineering account, published August 30, 2023, describes the approach and reports revenue growth.
Earlier versions of this case listed 20% more daily signups and 30% revenue growth. The published account does not establish the comparison windows, signup measurement method or attribution to the redesign alone. Those percentages are therefore not presented as validated redesign outcomes here. No production observation window or independent uptime audit is published.
THE ENGINEERING DETAILS
More about the work
WE TAKE OWNERSHIP OF EXISTING RUBY ON RAILS APPLICATIONS
Need to modernize an old Rails app without rebuilding it?
Need someone to take over your Rails app? We maintain, stabilize and improve existing Rails applications, from production issues and upgrades to new features and infrastructure. Keep your product moving without unnecessary rewrites or rebuilding your engineering team.
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