Worship Online / TECHNICAL SEO + EXISTING PRODUCT GROWTH

Make the existing product easier to find

Improved search visibility through gradual changes to the existing Rails product; see the Search Console evidence and comparison limits.

See the business results

ClientWorship Online

Work deliveredSEO optimization

Business result26.1K · Clicks · earlier snapshot

THE EXISTING PRODUCT

Take ownership of the legacy app. Build a path to growth

We inherited WorshipOnline as a legacy Ruby on Rails application from its previous developer and took ownership of improving the existing product. We first redesigned the application, applying system design changes to prepare it for the shift toward better search visibility. Gradual SEO improvements followed the redesign.

The case includes Search Console screenshots showing search activity before and after the work. Their date ranges differ, so the totals should not be treated as a like-for-like growth measurement.

We took ownership of a legacy Ruby on Rails application left by its previous developer. We redesigned it first, then introduced gradual SEO improvements to help the existing product attract more customers and turn search traffic into business growth.

THE BUSINESS CHALLENGE

Legacy application improvements for SEO

Work started in January 2023. The original case described a roughly 4000% increase in organic traffic, but the published screenshots do not establish that percentage over equivalent periods.

What the Search Console screenshots show

Metric	Earlier screenshot	Later screenshot
Dates visible on chart axis	June 2022–September 2023	March 2024–March 2025
Total clicks	26.1K	1.02M
Total impressions	3.34M	37.6M
Average CTR	0.8%	2.7%
Average position	17.9	12.1

Earlier Search Console screenshot: 26.1K clicks, 3.34M impressions, 0.8% CTR, average position 17.9 — Earlier snapshot. Search Console warns that results may be partial when filters are applied.

Later Search Console screenshot: 1.02M clicks, 37.6M impressions, 2.7% CTR, average position 12.1 — Later snapshot. The visible chart covers a different date range.

The images omit the complete date selectors, property name, and filter settings. Clicks are search-result clicks, not sessions or conversions. Raw exports for matching periods and filters are needed to substantiate a growth percentage or attribute the change to this work. The screenshots do not document the previously stated conversion uplift.

What needed to change

The client had a great product but was struggling to attract new customers. Their website was not ranking well in search engine results, and they were missing out on potential business. We also had to work with the legacy Ruby on Rails system inherited from the previous developer. The application needed a redesign before we could make the shift toward better search visibility.

Worship Online project context and challenge

THE WORK WE DELIVERED

Improve the product. Keep the business moving

01
Redesign the legacy Rails application first
We reviewed the inherited Ruby on Rails application and first redesigned it, applying system design changes to the existing product. That redesign created the foundation needed for the SEO work. We then conducted an SEO audit to identify what was holding search visibility back.
02
Introduce gradual SEO improvements
After the redesign, we introduced SEO improvements gradually, evolving the Ruby on Rails application step by step to support better search visibility and conversion. The work started in January 2023. The published Search Console snapshots show increased search activity, with the period and filter limitations described above. The business gained new customers through improvements to its existing product.

Worship Online: delivered seo optimization

VALUE FOR THE BUSINESS

SEO Optimization: the results

Clicks · earlier snapshot26.1K

Clicks · later snapshot1.02M

Impressions · earlier snapshot3.34M

Impressions · later snapshot37.6M

These are totals displayed in two Search Console screenshots, not equivalent-period growth rates. See the evidence above for dates and comparison limitations.

THE ENGINEERING DETAILS

More about the work

Learn how to improve SEO

Recommendations on optimizing Web apps for SEO.

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WE TAKE OWNERSHIP OF EXISTING RUBY ON RAILS APPLICATIONS

Need technical SEO improvements for your existing product?

Need someone to take over your Rails app? We maintain, stabilize and improve existing Rails applications, from production issues and upgrades to new features and infrastructure. Keep your product moving without unnecessary rewrites or rebuilding your engineering team.

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MORE EXISTING PRODUCTS IMPROVED

Other issues fixed

Worship Online / System Design · Data Analysis · Solution

Prevent Account Sharing

We implemented an on-premises solution to combat account sharing.

Read case study ↗

Worship Online / Application Takeover & Long-Term Ownership

Rails Application Support & Maintenance

Took over an existing Rails app as its developer was leaving, fixed defects, added tests and delivered a redesign with specialists selected around project needs and budget.

Read case study ↗